attention engineering

Google turns 25 today. It has a surprisingly benign public image. Google describes its mission as: “Our mission is to organize the world’s information and make it universally accessible and useful.” Forgotten or ignored is that Google (part of the holding company Alphabet, Inc.) is just a giant advertising machine. --->> read more -->>

Modern marketing began in the 1920s when mass circulation newspapers were joined by radio as regular parts of most people’s days. Some of the early practitioners of marketing were quite open about their function in the capitalist market system. They referred to themselves as “demand managers”. Today we have “attention --->> read more -->>