Attention Engineering – The New Frontier In Advertising

Modern marketing began in the 1920s when mass circulation newspapers were joined by radio as regular parts of most people’s days. Some of the early practitioners of marketing were quite open about their function in the capitalist market system. They referred to themselves as “demand managers”. Today we have “attention engineers”.

Here is an article from a military-security focused magazine OVER THE HORIZON – MULTI-DOMAIN OPERATIONS & STRATEGY:

Attention Engineering: What it is, How it is Used, and Why Warfighters Need it